25+ years inside the Blue Cross Blue Shield system. Now bringing that knowledge directly to organizations ready to move the needle on access, outcomes, and value.
I spent nearly three decades inside the Blue Cross Blue Shield Association — the national body representing 33 independent Blue health plans and 100+ million members — rising to Vice President of Clinical Operations. That experience gave me an earned understanding of how the health plan landscape operates, collaborates, and makes decisions that no consultant can replicate.
In 2024, I launched RM Advisors LLC to bring that experience directly to organizations ready to move the needle on access, outcomes, and value. I work with healthcare leaders who are serious about transformation — not just talking about it.
I operate at both the executive strategy level and the operational implementation level — which means clients get advice that is both visionary and grounded in how things actually get done.
A sought-after voice on national healthcare stages, Reed has spoken at conferences and forums across the country including the Aspen Health Ideas Festival.
Outside the boardroom, Reed is a musician, a runner, an author in progress, and a firm believer that the best advisors bring their whole selves to the work.
"The race to solutions is a marathon, not a sprint. I believe in unwavering commitment to incremental, sustainable change."
Helping organizations navigate the health plan landscape — across commercial, Medicare Advantage, and Medicaid markets.
Most healthcare consultants understand the health plan system from the outside. Reed Melton understands it from the inside — having spent nearly three decades inside the Blue Cross Blue Shield Association, working with health plans to shape and implement strategies that improve access, affordability and outcomes for more than 100 million Americans.
That fluency — understanding how Blues plans make decisions, what drives their priorities, and how to navigate the Association's structure — is rare, valuable, and immediately applicable for organizations trying to build effective health plan relationships.
Pair that with a Kellogg MBA, executive leadership training from Harvard T.H. Chan School of Public Health, and a track record of leading national initiatives — and you have an advisor who brings both vision and operational credibility to every engagement.
Every engagement begins with deep listening — understanding your organization's specific context, constraints, relationships, and goals before offering a single recommendation.
Sustainable healthcare change requires the right people aligned around the right vision. I help identify, convene, and galvanize the stakeholders whose commitment is essential to making change stick.
I bridge the gap between visionary strategy and operational reality — ensuring recommendations are not just theoretically sound but practically implementable within your organization's real-world constraints.
The race to solutions is a marathon, not a sprint. I believe in the power of incremental progress — building momentum through consistent, measurable steps that create lasting organizational transformation.
Whether you're navigating a complex health plan relationship, developing a healthcare strategy, or looking for a trusted advisor to help your organization move from vision to impact — I'd welcome the conversation.
I work with a select number of clients and board engagements at a time, ensuring each receives the full benefit of my attention and expertise.